Video content will soon reign as king of content by 2019. Experts agree video is no longer not an option as it will become 80% of internet traffic.
Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this - more than 3 million small businesses shared video content on Facebook within a one-month timeframe. It’s no longer a matter of “if” but “when” the majority of online marketing will be driven by video.
According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video.
Since video seems to be the favored communication style of many customers, video marketing is an effective tool to use to get your marketing message across, engage, and convert prospects to actual customers.
Are you a small business owner? Are you struggling to develop an effective video marketing strategy? Here are 5 effective video marketing tips and ideas for small businesses: