When you’re trying to make your website stand out, it’s logical to think that a complex, visually pleasing design is what you should be aiming for. After all, what else grabs your attention more than a flashy, intricate animation? However, studies have actually shown that simplicity is favored much more than flashy designs. Therefore, if you’re looking to create a site that really pleases your visitors, keeping it simple is key.
Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work.
Here, you’ll learn 3 tips for writing web content that converts.
Is your website 100% secure? If not, it could have seriously negative consequences on both you and your customers. Like many business owners, you may not even realize that your site is vulnerable. Whether you have created the website yourself or hired somebody else to do it for you, mistakes could easily have been made that have left the site insecure.
Designing a business website isn’t as straightforward as you might think. There are so many factors you need to consider from the actual design through to the content that goes on it. Making just one simple mistake could have a significant negative impact on your brand. If you’re setting up a website for your local business, then below you’ll discover 3 valuable tips that will help.
One of the biggest challenges you face with your business website is getting visitors to get further than the homepage. It takes just a matter of seconds for them to decide whether or not they want to stay on your site. Even then, they might not even make it to the end of the homepage. So what’s the solution? Simple – create a homepage that converts!
How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is much more important than quantity. However, this can be somewhat misleading.
While quality should always take precedence over quantity, it is still important to make sure you are releasing fresh, interesting content on a regular basis. So why is this?
You can automate nearly any aspect of your online business. Once you get started looking at automation options, it's pretty incredible what you can do. But there's one area of online marketing that's essential and usually time consuming - content creation. Can you automate content creation?
Finding new ways to recycle content you have already created has a lot of benefits. It helps you connect with a new audience and you get to share your best material in a new way. It also maximizes your efforts. You put a lot of energy and time into creating any type of content. Shouldn't you get the most return on your investment? The following 10 ideas will multiply your content creation efforts exponentially, extending the life of any content you produce.
The success of any business is all about productivity. When you work very efficiently, you reduce costs and increase profits. When you waste time, energy, and money unnecessarily, you reduce profits while also putting the life of your business at risk.
The Merriam-Webster dictionary defines outsource as: "verb - to send away some of a company's work to be done by people outside the company." This can mean hiring a local temp service or enlisting the aid of virtual staff overseas. You free yourself up to do the things you should be doing when you outsource the following 7 business tasks.
In today’s socially driven consumer-base, Social Media and content marketing have become a vital point of marketing. Most business owners have heard “you HAVE to be on social media.” While that’s true, the key to success in social media isn’t only that you use it — it’s how you use it.
As a small business owner, you may struggle to find the time to manage your social media marketing as well as think of amazing ideas for your social media content; such as what to post and when to post it.