In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business; educating your audience about it; attracting them to your company; and finally turning them into paying customers would be rewarded by a long, profitable relationship between you and the newly-acquired customer(s).
But this is not that world, is it? You know that customer relationships are far from ideal.
However, did you know…
I know we talk about the power of Facebook, a lot, so are you really starting to see the power it has for marketing? I'm sure you have. The incredible power of Facebook to impact your business in a positive way simply cannot be overstated. If you have any type of online or brick-and-mortar business, it's simply a necessity to be on Facebook.
If you have been marketing online for a bit, you might already understand the importance of building your list. Your list is a collection of email addresses which represent people that subscribe to your list in return for some type of freebie, report or physical product. Communicate with your list frequently, providing amazing value and great information, and you have a resource that will happily purchase your products and help make your business a success.
How Do I Move People from My Facebook Group to My Email List?
I'm sure you have seen some of those massive Facebook groups where everyone seems to be on fire about a topic or niche related to your business! And you are sitting there as an online entrepreneur, blogger or Internet marketer, feeling a twinge of envy about one of your competitors owning such an impressively sized Facebook group. And you can't stop yourself from asking the burning question: "How can I get access to all of those people that are interested in my niche?"
Doing so is actually not as far-fetched as you might think, but it does require a little finesse...
You started your Facebook group because you understood the potential power of this social media powerhouse. You also understand that any social media site requires frequent and regular engagement. So, what do you talk about? What are the types of things you need to mention or ask about to keep your followers engaged, and to know what is on their minds?
If you are running out of ideas for discussion with the members of your Facebook group, try the following 7 awesome ideas-starters in your group!
.Like everything good, the biggest benefits of starting a Facebook group take a little time to show up. It can be a struggle at first if you aren't sure what you are doing, but eventually, interacting with your Facebook group will become easier and super fun! So my favorite benefit, that only gets better over time, is that you will inevitably become more comfortable interacting with the people in your marketplace about your products and passion. Here are 4 other big benefits you will enjoy:
Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work.
Here, you’ll learn 3 tips for writing web content that converts.
1. Inform, don’t sell
Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean?
Video content will soon reign as king of content by 2019. Experts agree video is no longer not an option as it will become 80% of internet traffic.
Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this - more than 3 million small businesses shared video content on Facebook within a one-month timeframe. It’s no longer a matter of “if” but “when” the majority of online marketing will be driven by video.
How to get more people to know, like, and trust you through email? Well, there is no “magic bullet,” but there are definitely some things you can do to keep your customers coming back to spend money with you.
Email marketing, unlike most marketing strategies, is kind of personal because you are able to send emails directly to individuals who have given you their email addresses. It means that you now have a chance to build a close relationship with your customers and potential customers whom you may have otherwise lost complete contact with.
Keep in mind that as you strive to grow you mailing list and fill it up with happy, repeat customers, some of your competitors are also doing the same. This means that you should put a little extra fuel into your campaigns to insure the best results.
Therefore, one of the most important aspects of email marketing is giving your subscribers something of value on a consistent basis. This could include helpful hints and tips related to your industry, instructional tutorial videos related to your industry, or simply great information that they would find useful.
While sending out promotional offers is good from time to time, the real power lies in your ability to make your list know, like, and trust you by giving them something they want to read about. Once you do that, the possibilities are endless as you will eventually have a list of loyal customers who look forward to seeing your next email.
Once you get to that level, the increased sales and profits are inevitable. Many businesses make the mistake of spamming their email list with constant promotional emails. Instead, keep them engaged with awesome content that they can’t wait to share with their friends, family, and colleagues – which instantly creates a viral marketing funnel for you. YES!
In any business, it is vital that you identify your competitors, especially those that are fighting for the same local market as you. Although you can't come right out and ask the owner what they are doing, you can take a really close look at their email marketing activities.
Perhaps the most important thing you should do is figure out exactly “how” they are getting people to opt-in to their email list. Do they have a great giveaway in exchange for email addresses? If so, what are they giving away? Giving away something of value – such as a special coupon offer or free report – has proven to work extremely well for getting opt-ins. It is important that you also opt-in to their mailing list yourself. This is not unethical; it is just an important part of doing your competitive research.
By opting into their lists, you will be able to see exactly what type of email messages they are sending out to their subscribers. Pay close attention to the process once you opt-in: Did you receive an immediate email after you opted-in? If so, what was in that email? When did you receive the next email? What was in that email? Also take note of the type of offers they send out, their subject lines, and how their emails are laid out.
Of course, the idea is NOT to get into their funnel just to copy what they are doing. In fact, many of your competitors could be doing things all wrong. So you definitely should not copy what they are doing. The idea is to see how it flows as well as what they are offering, which will help you build an even stronger and more effective email marketing campaign.
Competition research is more than just a way to see what your competitors are doing; it is a great way to help you create strategies that will keep your local customers coming back to you instead of them.
It's #WebsiteWednesday and today we discuss websites. The most important aspect of your website in small business is your blog! I know if you are new in your business, the idea of making a blog on top of everything else can be really daunting😜, but hear me out on WHY it's important.
The purpose of your Blog page is to provide content that will engage visitors and get them to read more. 📚 This content builds your reputation for expertise in your field. You share your knowledge here, and this is evident to anyone who reads your blog.
Your blog also serves as a magnet for search engine traffic📈. By posting new content regularly, you'll bring more search engine traffic to your site. That means that, as your are consistent, people are more likely to find you in searches on sites like Google, Yahoo, and Bing.👍.Pretty cool right?
If you need help creating a blog, or would like a little help in creating content well with minimal effort, I'd love to hear from you! 🌟🌟 Comment below what you struggle with or what's stopping you from jumping into blogging! I'll respond back with my best advice! :-)
NEED HELP designing fresh and catch content? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at [email protected] for a free consultation!