Article as seen in the Socially Inclined Magazine. Sign up to receive the monthly magazine free each month here http://get.sociallyinclined.com/magazine
Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was originally intended only for personal use, it has also become a marketing powerhouse for the businesses who use it. In fact, there are very few businesses that can afford to ignore Facebook as a way of reaching potential customers.
One of the most effective ways to put Facebook to work for your business is to use it to generate leads. Lead generation – attracting new customers – is an expensive and time-consuming thing. The benefit of using social media for lead generation is that it is relatively inexpensive. If you do a good job of creating valuable and shareable content, it can be an incredibly powerful tool when it comes to growing your business.
With that in mind, here are ten ideas you can use to turn your Facebook posts into lead generation tools.
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