Small business? No problem! Many think that only the large businesses get to weigh in on the holiday sales. People are naturally distracted during the holidays with buying gifts so unless you are selling gifts you have to do something that gets their attention like special offers, discounts, sales and coupons.
Make An Offer They Can't Refuse
Create a sale that is so good that they can't refuse. Add a special holiday codes to your products that make them so inexpensive that they just have to buy them now or they will be missing out. This is really easy if you have digital products because you've already spent all the money you will spend on creating them. It costs you nothing to sell them cheaply.
Make The Offer Time Sensitive
Create a feeling of urgency in their need to buy your product by making the offer very time sensitive. "Get this price only for the next 24 hours for Cyber Monday!" Make it clear that they won't see this offer again, this inexpensively and stick to your word about that. If the deal is that good they won't pass it up!
Use Their Emotions
Use words that will pull emotions from your viewers. Acknowledge that they're busy shopping for everyone else. If your items aren't especially gift items, and you can't figure out how to make them gift items, then why not present them as gifts to the self. Everyone deserves a little treat around the holidays.Tell them why this is a good purchase and make them feel good about doing it.
Create a Special Sales Page
Don't skimp out just because you're having a huge sale. Create a sales page that is just as good as you'd normally create for your items. Even though you're planning on selling things so inexpensively it makes you cringe a bit, you still want your marketing to be the quality your fans expect. If you don't market your event as well as you would other events then you won't get the page views and you won't make enough sales to make up for the cheap price.
Tie The Offer to Charity
Finally, a great way to get your customers' attention is to tie the sale to raising money for a charity. Pick a charity everyone can easily get behind, something that is non political and helpful to people. This is where it's important to know your audience well. Start getting people involved early by holding a contest to see who you should donate to.
By making the offer super good, time limited, emotional and special you will break through their will not to buy anything during the holidays. They won't want to miss out on this once a year opportunity to buy your products and / or services. You won't want to miss out on the opportunity to cash in during the holiday season.
Make that Cyber Monday Money
Cyber Monday is fast outpacing Black Friday in sales. More people are ordering online than ever before. Who can say no to lounging in your pajamas and getting all of your Christmas shopping done? Oh and on top of that, there are some great deals! You may have thought you don’t sale the right kind of products or services to attract any Cyber Monday sales but you would be wrong. If you sell anything, you have a customer who wants to buy your items without leaving their couch, especially if you are having a sale.
Just like any type of product launch you need to plan ahead. Don't skimp on planning just because it's a sale. Create a sales page, tease on Facebook, organize the products and / or services you want to include in the sale in an attractive manner, and choose a price point that you can live with that is super special and attractive to your customers.
Get Others Involved
Finding other business owners to join in on your sale is easy. If you've created a sales page already, simply send out an email to people who also market goods and services to the same audience as you, but who is not really direct competition. Ask them to contribute to the sale by offering a picture, a link to buy the product, and even an affiliate code so that you can get credit for the sale. You will be surprised of the amount of people who wanted to have a sale, but just didn’t get the time to plan it out.
Make a Big Deal
TEASE TEASE TEASE! Create an awesome sales page, email your list, promote it on social media, and create a big deal surrounding the Cyber Monday special offers and sales. You want everyone to be just as fired up as you are about your special offer and sale. The way to do that is to tease your audience. Make it easy for those who joined by offering them some readymade to edit emails for their audience that they can cut and paste and edit to make their own to send out.
Get Affiliates Involved
If you have an affiliate program a holiday sale is a great time to get them involved. Everyone is searching for ways to make some extra money around the holidays. Having people spread the message is always good, and having affiliates who are going to make money by promoting your cyber Monday sale is a great idea.
Finally, to make the sale really great ensure that the price is truly special, that the package you've put together makes sense to your audience and that it's time limited. Remember people are taking away from time with their family to browse your sale. They want to be getting a really great deal. Don't be tempted to drag the sale out longer than the time you set to start with. By making these types of sales very limited in scope and time you'll create a sense of urgency that cannot be matched. If you do the sale annually, your audience will learn to expect the sale, and be excited by its return each year. You'll truly be able to cash in on Cyber Monday with special offers and sales with this plan over and over.
Referral Traffic Tips Just for YOU!
Referral traffic is traffic that comes from other sources to your website rather than direct sources. his is the traffic you work so hard for! Here are some tips to make that work a little easier.
Mix it up a bit. Guest blogging is a great way to attract new people to your site. This is where you write a blog and submit it to another blog. They post it on their site and their readers get a taste of what you have going on. They can click over, check you out and become a new potential client of yours.
In the past, marketers obsessed over page rank, trying to publish their blog posts on blogs with high readership. Of course, playing the numbers game means there's a higher chance of traffic to your site. But also look for kindred spirit blogs, where like-minded people spend time. A small audience that's highly targeted to your offering will bring great results as well (plus it's easier to get your content published on a guest blog).
Get a Leg Up with These Tools
There are many tools out there that help you get more leverage out of your online content. One useful tool is Triberr, a blog amplification and sharing platform. You upload your blog to its feed and Triberr shares it with other bloggers, and vice versa. JustRetweet and Viral Content Buzz are two similar services that help you leverage social media shares in a similar way.
Social Media and Social Bookmarking
Social media sites like Facebook, Twitter and LinkedIn, and social bookmarking sites like Reddit are great ways to get referral traffic. They can get your content to a much wider audience. The important thing when it comes to anything social is to keep content focused on readers and their interests, and avoid anything self-promotional or that could be taken as spam. Also remember to share, comment and engage with other people's content as well.
Content for referral traffic should never be promotional. No one cares about the deals you offer before they know who you are. Save that for your advertising. Instead, make the content informative and helpful. Think of it as a way to give new people a taste of the quality you offer. Build a relationship with them and then start making offers.