When you are trying to build a successful social media page that will help to sell your products and build you a big following, what’s important is to try and ‘sell the dream’.
So what does that mean? It means focusing on you value proposition.
A value proposition meanwhile is the way in which your product or your service can change people’s lives for the better. What is it that people should get from your product if all goes well? The old saying goes that you don’t sell hats, you sell warm heads! This is to say that people don’t buy hats because they want to wrap fabric around their heads – they buy them for an end goal that will make life a little more comfortable. Your product and your service are more than the sum of their parts.
When we’re trying to build a big following on social media, often we will ask our website visitors and customers to follow us and thereby imply that they’re doing us a favour.
“If you liked this video, then please consider liking us on Facebook – it really helps!”
This is a good strategy and it can certainly lead to a few more likes and shares.
But it’s not the best strategy.
When you think about social media, it’s important to not only think of it as a way to promote your blog. This is how a lot of webmasters and bloggers approach social media and thus their posts are all about building traffic for their main site.
The point they’re missing here though, is that their main site should also be promoting their social media. Your social media should in this sense be viewed as equally important from a marketing standpoint and when you get this right, you’ll find that you can much more effectively generate traffic.
If you look for advice on how to create a buzzing social media channel, you’ll find that the general consensus is to try to offer something of genuine value. Your aim is to try and create something that people will be entertained or informed by and that way to think of your social media page almost a product or as a service in its own right. The aim is to make a page that people will be excited/eager to check in on.