 Working with the press in a positive manner is an essential skill for a smart business owner to learn. It doesn’t matter if you have a small “from home” firm or a large bricks and mortar business. The press can make you or break you when it comes to getting the word out about your products and/or services. Here's how to create a positive relationship with the media.
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 Improving productivity is a necessity for a contractor who services multiple clients. Without a system in place that establishes good workflow, it can be really difficult to keep up momentum and take on enough clients to earn a good living. But, if you can establish a good workflow for the type of work you perform you will be able to take on more clients, work faster, smarter, and make more money.
 One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully.
 The number one reason that marketing plans fail is due to a lack of seeing the plan through to the end. In other words: not following through. You can write a plan down in the minutest detail but without action to back up what is written, nothing will happen. Other reasons why marketing plans fail are:
Not Understanding Your Audience Running a successful business requires a lot of research and dedication to getting to know your audience inside and out. That means not only for today, but for the future too. As time moves on, some things about your audience changes too. A good example would be Dove Soap. They’ve always had the same audience, but they can’t market to that audience the same today that they did 20 years ago or they run the risk of offending their audience.  A key to selling your eBook to as many people as possible, besides the content inside, is to highly consider the price you will sell your eBook for. Don’t just slap a price on the eBook without giving it some consideration. Take the time to do your due diligence before pricing your eBook.
To price your eBook right, think about all of the following:  The best way to get strategy versus plan straight is to realize that you need to develop goals (strategy) before you can create a plan of action to reach those goals. First you come up with the strategy and goals, and then using the goals you will create the plan. They go together and you need both to be successful when marketing your business.
 If you have a lot of one-time projects that don’t turn into long-term clients, it is important to look at how you are offering your services and marketing them. If your clients are happy with your work but don’t contract with you long term, or often ask you to do one-off projects at the last minute, there may be something you can do in terms of your marketing plan to eliminate this issue.
 The main point of events that are designed to grow your business is to get more email list subscribers. Just like giving away a free eBook, eReport, or white paper can increase your list, so can live events. But often, live events attract a lot more people a lot faster than promoting a free PDF file.
The reason is that live events are thought of as a lot more personal in nature, giving the audience a chance to interact with the movers and shakers within your niche, to hobnob with the experts, and to get personal attention. Somehow live events are just a lot more effective and personal than a PDF report.  Even if all you have is one hour a day, you can do a lot to increase traffic to your website. The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that.
Many things on this list will not even take you an hour. If you start at the top of the list and work your way down the list over a day or two, spending one hour each day, you can dramatically increase your website traffic.  Online marketing is highly focused on content marketing. Content is the king and it always will be when it comes to marketing, especially online. If you think about it, though, content has always been the king - even before online marketing existed. Previously it was on TV and radio, in books, newspapers and magazines and at in-person events. It was in advertisements, in brochures, and more.
People are truly insatiable for more information. Now you just need more, and it can get quite expensive and overwhelming. But there are ways to get more bang for your content buck. |
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April 2018
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