When was the last time you updated your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required. Whether it’s to keep up with new technology, make adjustments to the products and services you are offering or simply to boost your SEO marketing results; sometimes an update is essential to maintaining a positive, strong online presence. If you’re unsure whether your site is now outdated, below you’ll discover some of the top signs that an update is long overdue.
One of the biggest challenges you face with your business website is getting visitors to get further than the homepage. It takes just a matter of seconds for them to decide whether or not they want to stay on your site. Even then, they might not even make it to the end of the homepage. So what’s the solution? Simple – create a homepage that converts!
How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is much more important than quantity. However, this can be somewhat misleading.
While quality should always take precedence over quantity, it is still important to make sure you are releasing fresh, interesting content on a regular basis. So why is this?
For many businesses, marketing is a hard task to follow through on. We have created daily planning sheets that will help you with marketing ideas for your small business.
The January Marketing Toolkit will give you three social media ideas, one growth tactic, engagement checklists, holidays and national days, as well and general marketing tasks each day..
Here is a sampling of this month's 124 marketing and promotional tactics that are in my January planner that will really help drive traffic to your business:
It's not enough to get your customer to buy. You need to keep them buying by building a long-term relationship with them. The key to doing this effectively is to offer follow-up customer service. Through follow-up customer service you continue offering valuable content, keeping lines of communication open, communicating your appreciation to the customer, and offering more deals.
You can automate nearly any aspect of your online business. Once you get started looking at automation options, it's pretty incredible what you can do. But there's one area of online marketing that's essential and usually time consuming - content creation. Can you automate content creation?
Email marketing is an area of marketing in which automation is completely essential. You simply can't do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible.
If you're ready to get started with marketing automation, the easiest place to start is with social media. It's very simple to start automating certain social media tasks, and you'll quickly see how this saves you time for more value-added things. In fact, automation can do some tasks we human beings can't on our own.