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When you own a small business, it can be extremely challenging to find money in your budget for marketing. The good news is that there are plenty of free tools out there that you can use to boost your marketing efforts without spending any money. If you use these you can free up money in your budget to place targeted ads on social media, or even compete for some choice keywords on Google.
With that in mind, here are the top eight free marketing tools available, along with some tips about how to use them.
Open Site Explorer
Open Site Explorer is a free tool that can help you build a killer link profile to boost your SEO. When Google ranks websites, off-site SEO – meaning the sites that link back to you – are even more important than your use of keywords.
Here’s what you can do with Open Site Explorer:
Portent’s Title Generator
Coming up with fresh and compelling titles for your blog posts, articles, and other content can be a real challenge. There’s plenty of research to support the idea that having a great title is half the battle when it comes to generating clicks, so why not have a little fun with it. Portent’s Title Generator lets you:
Moz Local: Check Listing
Did you know that when it comes to local SEO, one of the most important things you can to is to standardize the listings of your name, address, and phone number (also known as NAP listings)? The reason is that inconsistent listings can dilute your online presence. Keeping track of all those listings can be a pain, but the Moz Local: Check Listing tools makes it easy for you to:
While backlinks are a very important part of any company’s SEO strategy, it would be a mistake to ignore your choice of keywords as a component of your search ranking. If you want to get an idea of the best keywords to use on a variety of websites, consider using Keyword.io, which lets you:
Performing a full audit of your website can be an enormous hassle, but Screaming Frog makes it easy. You can use this free tool to:
Going through your website to look for duplicate content can be time-consuming. However, it is extremely important if you want to avoid getting penalized by Google. Double-checking is especially important if you think someone responsible for the content on your site has been spinning content found elsewhere. Siteliner allows you to check for all of the following:
Answer the Public
Do you know which topics your customers (and potential customers) are most interested in reading about? If not, the Answer the Public free tool is a good one for you to try. It provides small businesses with a quick and easy way to dial into what’s got people talking in their industry or niche. It tells you:
Facebook Audience Insights
If you’re using Facebook and not making use of Facebook Audience Insights, you’re losing out on a fantastic free tool that can help you maximize the time (and money) you spend on Facebook. This tool lets you take a deep dive into your audience’s demographics. You can learn:
These eight tools can help you make the most of your marketing without increasing your budget.
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