I'm sure you have seen some of those massive Facebook groups where everyone seems to be on fire about a topic or niche related to your business! And you are sitting there as an online entrepreneur, blogger or Internet marketer, feeling a twinge of envy about one of your competitors owning such an impressively sized Facebook group. And you can't stop yourself from asking the burning question: "How can I get access to all of those people that are interested in my niche?"
Doing so is actually not as far-fetched as you might think, but it does require a little finesse...
The first thing you need to do is join the group. Once in, contact the group owner or administer. Be totally open about the fact that you are in the same field or market as them. Be totally transparent about the fact that you are a business person looking to build your presence online, and you would be open to any type of mutually beneficial relationship.
The concept of simply introducing yourself in a group is often overlooked. But giving yourself a simple introduction in a massive group can really go a long way and can put a lot of eyes on you, right off the bat!
Something as simple as: Hi everyone! I'm new here... I've struggled with [something related to the niche] in the past but I'm doing better because [ 2-3 things that your business helps people do related to the niche]. I've help a lot of people do the same over the last [time period you've been in this business] and I'm really looking forward to learning from all of you! I'd love to see comments of your [story, journey, struggle, success with the topic at hand] below.
Do the Work for Them
You probably already understand that consistent, regular interaction is needed on social media if you are going to be successful building your brand. When some other person's Facebook group is attractive to you, remember that person may struggle to engage his or her audience and post regular content, just like you do. In return for a link back to your website or blog, offer to provide a certain number of weekly updates or posts.
The bigger the Facebook group, the bigger the need for relevant content and engagement. You may be surprised that your competitors are more than happy to let you handle some of their workload in return for sending traffic to your site.
Engagement Is the Key
Your traffic can also benefit from someone else's Facebook group when you engage the audience you find there. Instead of just lurking, answer questions and provide valuable content. Show up regularly, and often. Become a well-known information source in that group. Facebook is a very social place. When people know they can rely on you for helpful information they will check out your profile. If you have included a link back to your website, they will naturally want to take a look.
Offer to Provide a Valuable and Free Resource
This works surprisingly well when your online presence is much smaller than the person who owns the Facebook group you are trying to access. In this situation, that person does not look at you as a competitor. Contact them, offering to create a valuable resource for the members of the group. Make sure that the value is over-the-top, and that you construct something that people would be happy to pay for.
In return for this free gift you are offering the group, ask the group administrator or owner if you can add a link back to your website or blog. Even if they prefer you not to link to your website from their Facebook group, you can place your information and several hypertext links to your site inside the product you will be giving away to the group.
Many times a competitor gladly agrees to this kind of relationship, since it helps their group members out and helps their relationship with the group, while also helping grow your online presence.