Designing a business website isn’t as straightforward as you might think. There are so many factors you need to consider from the actual design through to the content that goes on it. Making just one simple mistake could have a significant negative impact on your brand. If you’re setting up a website for your local business, then below you’ll discover 3 valuable tips that will help.
1. Always keep it simple
By far one of the most important tips to follow is to make sure you keep the design of your website simple. This doesn’t mean it has to be boring, it just means ensuring the site is easy to navigate and doesn’t contain too many graphics or multimedia. A minimalistic design is more valuable to your visitors and can still manage to stand out with the right content.
Above all else, you should ensure you aren’t cluttering up the homepage with unnecessary content. An image, catchy slogan and small blocks of interesting and useful content will go a long way to converting visitors into customers.
2. Organization is key
It’s a good idea to sit down and think about what you want and need from your website. How many pages does it actually need? Will you have an opt-in form, videos, graphics, and images? Establishing what will be going onto the site before you start will help things run a lot more smoothly than trying to figure it out along the way. For example, it is important to make sure the site is easy to navigate so it helps to compartmentalize the different pages. The actual navigation structure will depend on the type of product or service you’re offering. In any case, splitting things down into subcategories can be useful and will help you to keep it simple.
3. Keep the design consistent
The design you use on the homepage should be followed through to other parts of the site. Keeping the style of the site consistent gives visitors the impression that you’re organized, professional and it will greatly enhance the user experience. It also gives the site a complete, unified design. So what does consistency mean? Well at the very least you should be sure to stick to the same color scheme and typography throughout the different pages.
Following these tips will set you on your way to creating a useful, attractive, well-designed business website. Want a good idea about how effective your new site will be? Look at it through the eyes of a potential visitor. Simple, consistent, organized content are definitely the main things you should be focusing on for the best results.
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