You joined a group around a common interest and you wanted to discuss it with other people. But instead, all you’re getting is a string of lame ads.
Avoid Spamming Your Members
Don’t make the mistake of doing this to your Facebook group. You may feel that because members joined they must be interested in your products or services. But that’s rarely the case. Most members join Facebook groups looking for community. They want to find people that love the same things they love.
So, how do you avoid becoming a walking advertisement in your own Facebook group? Simply share valuable content. Give your members actionable tips they can implement today. Post a link to a news article that affects your niche.
Focus on Serving
Business owners that spam their audience do it because they haven’t learned the value of serving their tribe. Instead of focusing on how they can create a great customer experience, they’re focused on how they can make that next dollar.
You can set yourself and your group apart by serving your tribe. Give your members special perks they can’t get anywhere else. For example, if your group is all about calligraphy, create a cheat sheet that covers what a beginner needs to know to get started.
Create a special report that highlights the best tools for newbie calligraphers. Include affiliate links where appropriate then share this resource with your Facebook group.
Protect Your Members
Nothing’s worse than a thriving Facebook group that’s been invaded by spammers. As a group creator, you need to personally vet every new member of your group. Only allow people who are genuinely interested in your niche to become a member.
Download my free 18 point checklist to help your group grow the right way! Let me know what you think of it and this post in the comments! I love hearing from you.